There is a huge bilboard advertising "Parry's Pure Refined Sugar" near the Domlur flyover. I am one of the Regular buyer of this sugar for many months now.
The best thing about this sugar is its refined and looks all white and nice, and the size of granules is smaller and melts as soon as you add it in your coffee...
Unfortunately, last time I bought my grocery, this sugar was not available, I had searched almost in 4 shops to only then buy a different packet with bigger granules and cheaper in price but from same Parry company, it was not a Pure Refined variety and was in a different packing. The same week I noticed this bilboard up there.
Should it be some kind of strategy to hold up the stock, aggressively advertise and then launch it in stores again...
How does it help ? Theory of Demand and Supply ? Cant quite get it, should wait and watch what they come up with.
Another Blog on Parry's sugar marketing analysis which I liked reading...
http://marketingpractice.blogspot.com/2006/11/parrys-sugar-branding-commodity.html
December 04 2006 An update...
The bilboard there is gone! was there merely just for 2 weeks, now is replaced with ad for pondicherry.. wanted to take a picture of it for this blog.. but never did that!
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